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Email Marketing: How to get an extra 7% to 12% open rate every time
Email marketing is still the most effective form of social media. Yes it is very social. Email subscribers are the most valuable, treasured and loyal people in your community—especially amongst...
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Your Brand Is Your Blog, Your Blog Is Your Brand
I recently had the opportunity to present at a food blogging conference about blogging and branding, and after the presentation I realized that food bloggers and business bloggers struggle with the...
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Please Don’t Ruin Your Website
How using your brand’s visual language can improve your site’s content. I often see clients so very excited to be able to update their website without the help of a designer or developer, only to check...
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7 Deadly Sins of Visual Branding on the Web
Visitors are judging you from the moment they enter your site. You got them there with a witty link on twitter or relevant information in a google search. You are rocking your content marketing. (Andy...
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Typography Primer for Content Entry
Typography is one of those things that lives firmly in the realm of design people. And for the most part, it is best left in the hands of your designer. But what happens when you have to add content to...
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10 Things to Make Your Blog Awesomer
When I am not designing stellar websites for clients, I spend my time writing a food blog, and every now and then, I give talks to other bloggers about improving their blogging. 1. Free is inferior. I...
View ArticleSidebar Best Practices
I sincerely hope that you are reading this when you are creating content for your new website. Because what you put into and how you format your sidebar is just as important as your main page content....
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Do I Need to Use Tags on my Blog?
Very often when we design a blog for a client at Orbit, we leave tags out of our wireframes, designs, and eventual implementations of WordPress. We don’t use tags on our blog to categorize content...
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How to Customize Your Stock Photos
The images on your site can have a tremendous effect on the overall look and feel of the site. Sometimes, just a simple, beautiful photo can tell a story. Our client, Grand Canyon Trust is one such...
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How To Evaluate a Web Design: 3 Tips for Non-Designers
There’s a knowledge gap between designers and clients. Designers explain the hows and whys, but if a client does not have a design background, they may be at disadvantage when communicating their...
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